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7th January, 2010

You've probably heard the term 'viral marketing' batted about but unless you're in the marketing industry or have been doing your marketing research, you might not have much of an idea what exactly that means.

Definition of 'viral marketing'

Marketing phenomenon that facilitates and encourages people to pass along a marketing message. Any the wiser?

A successful viral marketing campaign tends to utilise exisiting, popular social networks to promote a particular brand or product. It mimics the organic 'word of mouth' effect. It might use video, e-books, interactive games... anyting that people might find interesting or fun or funny and will therefore pass onto their friends... sort of like a virus.