Which SEO service is most important?

2nd November, 2009

All elements of SEO are important. But there are two elements to SEO that are timeless and if done correctly, won't let you down.

The first element of SEO that you really need to get right is the content. This is what search engine spiders look for and what will convince your readers to keep reading... or buying. But although content should be dynamic and updated regularly, good content should be in place as early as possible. So this is one of the first things you should think about sorting out.

The second most important SEO service as far as this search engine optimiser is concerned is link-building. We're not talking large quantities of low quality links here. We're talking relevant, high quality links from respectable websites. This should be done on an ongoing basis over a long period of time.

If these are the two most important services, then why should I bother with anything else? Won't I get good results just by using these?

Yes. And at the same time, no. You will get some results just by using high quality content and links. However, there is so much more to SEO it may seem. A lot of SEO is hidden within the code so to get the real basic, but very important aspects of first-steps web SEO, you'll need some HTML knowledge.

Like anything, the more you put into SEO, the more you'll get out of it.